Which of These 10 Horrible Blogging Mistakes Are You Making?

blogger

You’ve been writing your blog for a while now, and working hard to create content that will catapult your business to new heights and get you noticed by the world. Just like those experts suggested.

Yet you’re still not seeing the results you expected.

Your audience and your business haven’t grown.

You haven’t seen a sudden spike in social media shares.

Your follower count on Facebook, Pinterest and Instagram haven’t suddenly increased.

Your email box hasn’t become a flurry of activity, your online courses haven’t suddenly sold out and you haven’t yet grown your website and blog to a level that you’re happy with.

So what went wrong?

Are you just completely rubbish at writing and would be better off going back to your old job?

Are the experts wrong and blogging isn’t as good as it claims? Or do you need some kind of crazily talented brain to make blogging work for your business and help grow your income?

To answer these in turn: I doubt it. No. And definitely not. 🙂

Absolutely everyone can use blogging to help solve their readers’ problems, add extra value to their clients, boost their public visibility and move forward in their goals to make money from their passion. And it can be quite simple, once you know how.

In this post, I’m going to help you avoid making those horrible blogging mistakes that jeopardise your chances of success and grow a blog that you can be proud of.

1.  Forgetting to listen to your audience

When you write your blog post, your mission is to solve your clients’ needs. But you know that already, don’t you?

The trouble is, it’s far too easy to slip into writing about stuff that you think your audience wants or needs to know. Or perhaps worst of all, just create anything that comes to the top of your head, simply to fill up the space. It’s a big no-no, even if you make this mistake completely unintentionally.

Because all your hard work goes to waste and the result of all your hard work is simply that horrible deafening silence.

A lack of shares. An absence of comments. Nada.

So how come these posts don’t get you the results you deserve?

It’s because you didn’t do your research before you created the post.

You didn’t get your audience’s ‘pain point’.

You didn’t really know what they are desperate to find out about or how they need your help, support and guidance to help you solve their problems.

You didn’t dive into those keywords, get feedback from your existing clients, or simply ask what problems they’re suffering from before you went ahead and created your content.

But don’t worry- this is a very fixable problem, but you need to do your homework.

Next time you write a post, find out this information, use the clues and resources you have to solve real problems that your audience and clients are actually suffering from and use them to fuel your awesome content.

2.  Ranting

Your blog post is a place for you to share your wisdom, solve your audience’s problems, position yourself as an expert in your field, grow your business and make a difference to the world.

It’s not a platform from which you can rant and rave and complain about every problem in the world, every person you hate and throw a pile of negativity out there.

So please keep your blog posts a positive place filled with guidance and love. If you really have issues with something, there are other healthier ways to express this dissatisfaction. Start writing a journal. Start another blog that you can use to rant. Direct your energies somewhere else.

If you don’t do that you stand a high chance of causing offence, creating a bad impression, losing your audience and ultimately causing your business to suffer too. Just don’t do it!

3.  Plagiarism

plagiarism

Plagiarism is a big fancy word that means copying other people’s work.

Never, ever, EVER copy other people’s work. EVER.

Period.

Even those tiny sentences or short paragraphs that you’re just borrowing to use for your blog post. Even if you change a couple of words here and there and shift the sentences around so it looks better.

It’s stealing someone else’s creative work and it sucks. Have I made my point here? Good. 😊

4.  Having big, long, boring chunks of text

If you want your audience to take the time to read your posts, to listen to your guidance and to engage with what you’ve written, you need to make your post as reader-friendly as possible.

This is really easy to do. Just include plenty of white space around what you’re writing. Slice up your words into smaller pieces that are easier to ‘hold’ and easier to digest.

Write short paragraphs with just a sentence or two in them. Hell, write just a word or two in some paragraphs if it helps you to get your point across.

Don’t worry- the writing police aren’t going to throw you into jail. You’re not writing a book, a magazine or an academic text. You’re free to do as you please.

5.  Writing too much jargon

confusion

It’s also vitally important that you speak to your audience in words that they understand.

Even if you’re an expert in your field and know everything about the ins and outs of the HPA (hypothalamic pituitary adrenal) axis or understand the microbiome of the gut perfectly, it’s unlikely to mean anything to a regular person who doesn’t work in your field.

Of course, they might be a pro-active type of person and take the time to Google that word and expand their knowledge or figure the whole thing out.

But either way, unless you break things down and use more everyday language to communicate your ideas, you’ll completely lose them.

We’ve all had that horrible experience when you start talking to someone and the conversation flows onto that topic that they’re extremely passionate about. Before you know it, they’ve started spewing everything they know; complicated jargon and information that you’ve never heard of before and probably don’t understand either.

And we all know what happens. You switch off, even if you really don’t mean to.

You keep nodding along, trying to be polite and acting like you understand when inside you’re desperate for the conversation to be over.

Don’t be that person.

Don’t tell them about the brain-gut axis, tell them about the way their brain works with their gut to keep them healthy.

Don’t refer to the HPA axis- tell them that their hormones work in balance to keep them healthy.

Break it down for them, use words they’ll be familiar with and help them to understand easily.

6.  Forgetting to include a CTA (call to action)

Every single blog post you create (or newsletter or social media post, for that matter!) needs to contain a CTA.

This allows the person who has read and enjoyed your post to get even more value from what they read.

It will give them easier access to your future blog posts, podcasts, newsletter and other content and further support. It will empower them to make the life changes they’re looking for.

They will be the first to know if you launch any online programmes, host any webinars or even offer face-to-face retreats or coaching and can grab a spot before they sell out.

And of course, you get to build your audience and community, develop your business and make a living from what you love.

Now, you might have noticed how I started by talking about how including a CTA benefits your audience before I mentioned how it benefits your business. This was for a very good reason.

It’s because this is how you have to think about your marketing.

You can’t fall into the trap of believing that it’s spammy or too salesy or even taking advantage when you add a call-to-action or mention your products or service. You’re not.

You’re not forcing anyone to sign up (people are too clever for that, even if you were completely unscrupulous and tried!). You’re offering extra value to your clients and giving the world a greater chance of accessing your wisdom, experience and expertise.

Your CTA doesn’t need to be long or fancy. You can just add something like this at the bottom of your blog post:

“Want to know more about working with essential oils? Check out my Essential Oils Therapist course by clicking here.”

Then add a link to the correct content and you’ve done it.

7.  Not writing blog posts consistently enough

writing a blog post

The trouble with Google is that they’re like a grumpy relative who wants you to call on a regular basis just so they know that you’re OK.

It’s no good calling one week on a Thursday at tea time then leaving it for a couple of weeks and calling on a Sunday morning at 8am then phoning the next day, then leaving it for a week or so again.

It’s irregular. It’s inconsistent. And it looks like you don’t care.

The same goes for Google.

Google needs to know you care. It needs to know you’re serious about producing high-quality content that will benefit your audience. And just like that grumpy relative, it will reward you finely for making the effort (but there probably won’t be any homemade fruitcake involved, sorry!)

The way you keep Google happy is simple. You post on a regular basis.

Although I’d recommend that you publish a keyword-rich blog post on your website at least once per week, you don’t have to do it this often.

If you know that your schedule is super-busy and you can only manage to post once a fortnight or even once a month, then that’s OK too. It’s not ideal, but it’s OK.

The key is to post it on the same day at the same time.

Remember, keep that grumpy relative happy.

8.  Not adding social media sharing options

You could triple your audience and grow your business massively if you simply add social media sharing buttons to your website.

Yes, it’s that simple.

You’re making it much easier for your audience to share what they love with friends and family by including these buttons, so they’re much more likely to do so.

Otherwise, even if they do think their Great Aunt Jessie would benefit from reading your post, it will take an extra effort to get it to her, so the idea might just fade and they won’t bother at all.

Something similar happened to me earlier today on my morning run.

I was enjoying a fantastic podcast and thinking about how much a friend of mine would love to hear the very interesting discussion that was going on.  So when I arrived back home, I just clicked on the ‘share’ button on the podcast app and he was listening to it within minutes. Brilliant! Extra love for my friend and an extra listener for the podcast.

It’s usually very easy to add social share buttons to your website if you don’t already have something there via a plugin. If you’re not sure how to do this, speak to your website technician or techy friend.

9.  Not including images

photograph

Gone are the days when you’d call up a website (on dial-up?) and gasp as a text-only article magically appeared on your screen.

These days, the internet is just as much about high-quality images, both photographs and video, as the words themselves.

So, make sure you’re including at least one relevant, high-quality image with every blog post you create.

Images help break your text up into smaller chunks and add more white space (see point 4 above). They make the blog post more visually appealing. They help illustrate your point and they also help the reader connect better with the content of your blog post.

10. Not including hyperlinks

Hyperlinks provide a great opportunity to lead your audience onto more useful information, help solve their problems and in turn help build your business.

But that’s not their only superpower. Google will actually pay you more attention and push you higher up the search results if you include hyperlinks in your blogs.

It’s always a good idea to include at least one link to a non-competitive authority site in your niche if you can, as well as including links to other useful and relevant blogs on your own website whenever you can.

Be careful though. Don’t go overboard with the links as there comes a certain point when they stop becoming useful and just look spammy. Remember those old websites in the 1990s and early 2000s? Yeah…you know what I mean.

Use at least one hyperlink, preferable about 3-4 if you can.

 

So, if you’ve just realised that you’re making these cardinal blogging sins, then it’s time to head to your blog and start fixing it!

With just a small amount of effort, you can transform the positive effect that your blog posts are having on your business, add extra value to your audience, build your brand, position yourself as an expert in your field and a whole lot more.

If you need help figuring out what you’re doing wrong and want to use blogging to help your crush your business goals and earn a living from your passion, please reach out and contact me. I’d love to work my magic on your website.

Now it’s over to you. What is the biggest mistake you’ve made on your blog? Join the discussion in the comments below.

 

AUTHOR: CHARLOTTE WITTS

Charlotte Witts Copywriter

Charlotte Witts is a writer, editor and entrepreneur who specialises in health, wellness and environment topics. Hire her here or follow her on Facebook. 

horrible blogging mistakes

How to Write an Awesome Blog Post that Converts

write blog post

Yes, you really can write a great blog post for your wellness business.

Even if you’ve always considered yourself to be completely rubbish at writing. Even if the very thought of creating a blog post makes you want to throw in the towel on your business and join the rat race again.

Yep- blog posts can be THAT scary.

But there can be no avoiding it. You NEED to create useful content for your business. Writing strong, compelling blog posts are a brilliant way to do it.

So let me show you how you can create a great blog post for your business without breaking a sweat.

I’ll break it down into a step-by-step guide that will help you implement everything here quickly and easily, starting with a quick recap on why you should write those blog posts.

Why should you write blog posts for your business?

Read anything about digital marketing and you’ll be told that blog posts will simply help attract more customers and get them to buy.

And whilst that’s undoubtedly true, that’s only part of the story. It’s also far too heartless and shallow and could draw you into believing that your audience is just a number, not made up of real-life human beings.

[There’ll be none of that cut-throat, hard sell nonsense around here, thank you very much.]

Instead, writing blog posts will allow you to solve your audience’s problems in an easy format that they can refer to an unlimited number of times and use this information to benefit their lives. You don’t need to spend hours of your valuable time repeating yourself to help as many people as you can.

You can guide your audience, support them and help them as best you can without needing to be face to face too.

Ultimately, you can make a bigger difference in the world.

When you write, you’re also reassuring them that there are people in the world who understand the challenges that they’re facing.

That there is hope and you can make a difference. They’ll trust you.

You empower them to make the changes they need to overcome their health problems, transform their mind, body and spirit, achieve optimal health and start living their best ever lives.

Of course, all this means that they’re more likely to turn to you for extra help if needed, but that should never be the focus when you write your blog post.

You should always be thinking about your audience and making a difference in the world.

So now we’ve got that out of the way, let’s have a look at exactly how you can create a great blog post for your business, even if it’s not your greatest strength.

Here are the steps we’ll be taking:

Writing a Great Blog Post [Summary]

  1. Consider your blog post topic
  2. Make a decision
  3. Develop the takeaway
  4. Brainstorm
  5. Write the blog post outline
  6. Start writing
  7. Edit
  8. Add a CTA

Now let’s have a better look:

1. Consider what you want to write about

Yes, this is a pretty obvious thing to say.

But you’d be surprised to hear how many people don’t really know what they want to share in their blog posts. They just know that they need to help their audience somehow and that it’s good for business. When it comes to inspiration, they feel really stuck.

That’s why we’re first going to take some time thinking about what to write.

Now, you shouldn’t have to pluck out of thin air to get ideas for your blog posts (unless you’re feeling particularly inspired!) If you’ve done your homework when it comes to writing awesome blog posts and marketing your wellness business, you should have a good idea of what you need to cover.

Here’s a recap:

  1. Check your blog post ideas spreadsheet

Hopefully, you already have a spreadsheet overflowing with ideas that you’ve been adding to as and when you get ideas, so you can easily refer to this when deciding what to write about.

[Contact me if you need help doing this]
  1. Which of your audience’s problems could you solve?

Your next consideration should always be your audience. What problems have they been sharing with you lately? What are their biggest struggles? How could you solve these problems with your blog post?

  1. Which keywords should you include?

Next, have a look at those long tail keywords you’ve researched.

If you haven’t done that yet, have a look at this blog post that will guide you through the process.

Remember that these are words that you know your audience is already searching for, so if you base your blog post around these, you’ll know they’ll be appreciated.

  1. Are there any special events happening soon?

It’s also worth having a quick look to see if there are any special events happening soon that relate to your target niche.

For example, if you’re a yoga teacher, you might want to base a blog post around International Day of Yoga 2019 (which happens on Friday 21st June, if you’re interested).

Or if you’re working as a women’s health coach, you’ll probably want to create something around International Women’s Day.

You get the idea. 🙂

  1. What about trends within the target niche?

Also think about any trends within your industry that are worth mentioning.

Perhaps everywhere you turn, people are excitedly talking about smart jewellery, or fasting for health or green smoothies or whatever.

You can give your point of view on these topics and help your audience understand if and how these things can benefit them too.

2. Decide on your blog post topic

decide your blog post title

Once you’ve gathered together all your ideas, it’s time to make a decision.

Which of these will you write your blog post about?

It’s super important that you get really specific and narrow down your ideas as much as possible at this stage.

Because, as tempting as it is to share all of your knowledge and expertise with your audience and solve all of their problems in one fell swoop, you’ll do nothing of the kind if do this.

You’ll only overwhelm them with information if you do this and your blog post is less likely to solve their problems and give them the answers they were looking for.

Keep it short and sweet.

To illustrate what I mean, let’s say you’ve decided to write a blog post about hot flushes and the menopause.

You can’t just give it the title ‘Hot Flushes and the Menopause’ because it isn’t specific enough, it won’t appeal to your audience, nor will the title give Google cause to send you tons of website traffic!

Instead, be more focused.

Why not write, ‘The 5 Easiest Ways to Cope with Hot Flushes at the Menopause’? Or ‘What Your Hot Flushes Say About Your Hormone Balance’?

Again, if you need more help with this part, reach out and send me an email and we can figure it out together.

3. Develop the ‘takeaway’

gift

To help you stay focused and write an even better blog post that converts, it’s really important to remember why you’re writing.

What was the point of writing this post? How do you want to help solve your readers’ problems? What difference did you want to make to their lives?

If you’ve worked through the previous steps properly, this part of the blog writing process should be very straightforward and take just a second or two. You should know what you’re doing and know how you want to help.

Here are a few examples to explain what I mean:

  • You want your reader to understand how stress affects their fertility
  • You want your reader to understand which nutrients are vital to consider on a vegan diet
  • You want your reader to understand how running can help them boost their mood and overcome depression

Now write this sentence down somewhere very obvious where you can refer to it often. Grab a large piece of paper and a pen, write down the ‘takeaway’ and display it somewhere obvious where you can refer to it often.

4. Brainstorm!

write

Now comes the fun bit- thinking about what information you’re going to share in your brilliant blog post.

Grab a piece of paper (or a Google Doc) and write down as much information as you can around your chosen blog topic.

Ask yourself:

  • What do my readers need to know about this topic?
  • What would really help them solve their problems?
  • Are there any myths that I should clear up?

You can use the takeaway(s) that you developed earlier to kickstart your thought process and make the whole thing much easier for you.

If this sounds too much like hard work, don’t be afraid to make an event of it.

Sit back somewhere comfy, put on your favourite music, grab yourself a glass of your favourite beverage and enjoy the process if you can.

You know soooo much, so share it with your audience!

Don’t be afraid to record your thoughts if you’ve never been a fan of writing.

Whilst doing this can make it harder to organise your thoughts later, it often helps you to get into a flow and get those ideas out of your head and onto a page.

Bear in mind that you don’t have to do this all at once, either.

If you get frustrated, you hit a wall and that stream of ideas runs dry, take a break. Get away from your computer and do something else. Go walk the dog. Hang out with your kids. Make yourself a coffee.

You’ll feel much fresher when you come back.

5. Write a blog outline

outline your blog

Once you’ve brainstormed your ideas for your blog post and carefully considered what you need to include, it’s time to get the foundations of your blog post built.

We do this by creating a blog outline.

Many people do their best to avoid creating a blog outline because they think it somehow limits their creativity or that it’s simply boring. They’d just prefer to sit down in front of a blank document and get writing.

Now, if that works for you then congratulations! Make the most of that skill!

But for most of us, the blank page is a scary thing that makes our brains freeze up, our self-editing monsters go into overdrive and our internal blog GPS go haywire.

We need to create a blog post outline because it helps remind our subconscious brain that we do know what we’re doing. We do know what we’re talking about and we can write this blog post because we’ve already written an outline.

Blog outlines also help you stick to the core nuggets of information you want to share with your audience, instead of going off on a tangent and getting lost. (BTW- when you’re passionate about your niche topic, that’s 100% normal!)

You’ll also help create that oh-so-special blog post gold- FLOW!

‘Flow’ is what helps carry your reader along through your post. It’s what helps them understand exactly what you’re trying to share. It’s what helps them feel like they’re having a conversation with you that flows naturally from idea to idea. It’s what makes your blog content awesome!

So here’s how to create your outline:

  1. Write a working title

Go back to your original blog post idea.

What did you want to write about? What is your audience’s ‘takeaway’?

Use this to create a working title for your blog post. You can (and should) tinker with this later to make it even better, but for now, let’s just get something written down.

Let’s use that ‘Hot Flushes and the Menopause’ idea as our example.

  1. Break it down into subtopics

Consider how you could break your main idea into subtopics or sections. For example, if we use the menopause example, this could be:

  • What are the symptoms of hot flushes?
  • What causes hot flushes?
  • How can you control your hot flushes naturally?
  1. Add your knowledge and wisdom

Under each of these points, fill in some of the ideas you came up with when you were brainstorming earlier. Aim for at least 3 under each subtopic.

For example, you could say that you can control your hot flushes by:

  • Eating a vegan diet that is high in healthy fats
  • Doing weight training at least three times per week
  • Getting better sleep

Again, make sure you’re cutting ideas that don’t belong here. Just because you thought of them earlier in the brainstorming session doesn’t mean they should be included. You can always keep them for another time.

Remember, this is meant to be a rough guide. You don’t need to write the entire thing at this stage.

I often find that it helps to write an outline, then have a short-medium break and think about something completely different for a bit.

Then when I return to the outline, I can often think of more important facts to share with my audience.

Remember to include space at the top of your blog post outline to include a short introduction and a short space at the end to add your conclusion and your call to action. (CTA)

6. Start writing

writing women

Ready? Get set? GO!

Now is the time to start elaborating on your notes and turn them into a full blog post!

I recommend that you don’t start trying to write your introduction first unless you’re feeling particularly inspired. This can often be tricky and it can lead you straight into the arms of writer’s block and feeling like you’re never going to write that post!

Instead, start at the first subtopic or even the second if it helps you to get creating that blog post.

The key is to get into the flow of writing without trying to correct yourself or edit your thoughts as you’re writing.

Completely ignore those little wiggly red or blue lines that pop out on Google docs or on Microsoft Word (or other word processing programme for that matter) as much as you possibly can.

We’ll be going back and correcting them next so don’t you worry!

If your a technophobe or you just prefer writing by hand you can also create your blog posts just like you did in high school- with a pad of paper and a regular pen. What matters is that you relax and allow your thoughts to flow.

When you’ve written everything you want to say, make sure you add that introduction and conclusion then breathe a big sigh of relief. 🙂

7. Edit!

scissors

Nearly there! Now you need to go through and edit your work carefully before you upload it and/or hit publish.

I recommend that you start by reading your blog post sloooooowly, paying close attention to every single word.

(Pro tip: Reading it out loud can really help spot those mistakes!)

Don’t skim. Don’t allow your mind to wander. Focus on reading.

Correct any mistakes you come across such typos or grammatical errors and make any improvements that you feel it needs.

You can also use the built-in spellcheck or an app like Grammarly to check your work.

But bear in mind that they might not use the correct version of English for your audience and can often point out errors that aren’t there. Nevertheless, they can be a useful tool if used wisely!

You can also add extra bits of information to your blog or move things around if you really need too.

But remember that you can’t just go in and insert sentences willynilly (*Brit Eng= at random)

Everything needs to make sense and needs to fit into the flow of the whole text you’ve created. If you do decide to add anything new, you’ll need to go back through and re-edit your blog to make sure it fits perfectly where you’ve added it.

Once you’ve worked through once, read through again, just in case. It’s surprising how easily mistakes can slip through the net!

8. Add a call-to-action

Let’s face it-your blog post has a job to do.

It’s there to solve your readers’ problems, yes.

But it’s also there to help you grow your wellness business, foster a strong community and ultimately, help you earn a living from doing what you love.

That’s why you need to think about what you want your audience to do once they’ve read your blog post.

You don’t want them to click away and forget all about you, so what action would you like them to take?

If they’ve reached the end of the post, they’re almost certainly engaged and interested in what you’ve been talking about. You’ve given them information that they’ve found useful or interesting and they will probably be receptive to any extra resources that you can offer them to continue to solve their problems or become part of your community.

This is when your free lead magnet comes in very handy. You can just mention your free download, or email series or consultation, encourage them to sign up and link it in for easy access.

You can also link to your social media pages and tell them to like you on Facebook or follow you on Instagram or Pinterest. (Make sure you include those links at the bottom of your post.)

Alternatively, you could ask them to share their thoughts in the comments section below your blog post. Whilst commenting isn’t as common as it used to be, it’s still a great way to engage with your audience and kickstart your community.

Whatever you do, make sure you’re prompting them to do something. Otherwise you’ll be wasting an easy opportunity to build your business.

 

As you can see, there are many steps that you’ll need to take if you want to create an awesome blog post, but I guarantee they’re worth the effort.

  • You’ll include exactly the right information that will solve your reader’s problems.
  • You’ll create a focused blog which flows beautifully and guides your reader from beginning to the end. You’ll better connect with your audience and show them that you care.
  • You’ll help Google to notice you.
  • And you’ll also get better results from your efforts and build your passion business.

Now I want to hear from you. What part of creating blog posts do you HATE the most? How do you get through? Let me know in the comments below.

 

AUTHOR: CHARLOTTE WITTS

Charlotte Witts Copywriter

Charlotte Witts is a writer, editor and entrepreneur who specialises in health, wellness and environment topics. Hire her here or follow her on Facebook. 

 

Discover Your Perfect Business Niche by Doing This [8 Step Guide]

female entrepreneur

 

There’s absolutely no way you can become successful with your business or make decent money from your passion unless you define your niche.

But you know that already, right?

You’ve probably done the rounds of online marketing gurus, read more than your fair share of ‘Marketing for Dummies and perhaps treated yourself to a YouTube video or two which dived deeper into the topic.

But like most newish entrepreneurs (and with that I mean those who have only been in business for less than five years and are still learning the ropes) it can all feel a bit confusing.

Very confusing, in fact. So confusing that it makes you want to sidestep the whole niche stuff and just get on with what you love to do.

But hang on right there! This is important stuff.

Stick around and I’ll guide you through everything you need to know to define your niche, help you get down and do it, and then remind you to get yourself a cuppa at the end. (Well, I am British, aren’t I??)

What is a niche?

A niche (pronounced /niːʃ/ in British English and /nɪtʃ/ in American English) is a narrow group of people who already love and need whatever you have on offer.

Your solution solves their problem. It makes them want to pull out their wallets and throw money at you, just so they can have this wonderful coaching experience/class/service that your small business provides.

Depending on what you’re offering this might be things like aromatherapy massages, life coaching services, online holistic weight-loss programmes, yoga classes and so on.

Sounds perfect, right?

That’s because it is. Your only tasks are a) to define what your niche actually is (more on that below) and b) to develop the right products and services to solve their most pressing problems.

Then you’ve got this small business stuff cracked!

problems and solutions

Why is finding a business niche so important?

Many of us resist defining a niche and because we’re scared.

We think that by defining a niche, we’re excluding potential customers and in effect, we’re saying ‘no’ to potential income. And to be honest, when you’re still building your business and working to increase your income, every penny/cent counts, right?

But the opposite is true.

Working out exactly whose problems you can solve will help you find solutions faster. It will help you refine your business and improve your products and services. It will help you save time that you can’t afford to waste getting it right, and most importantly, it will help you start earning an income from your passion faster.

Here are some of the other benefits.

#1. You’ll build trust with your audience

When you focus on your niche, you’ll be able to listen more carefully to your audience’s problems, speak in their language, build a relationship with that person and start to build trust.

Even if they’re not ready for help and support when you first connect, they will think of you first if or when that eventually happens because they ‘know’ you, you already have that relationship.

This is the same reason why people tend to stick with the same hairdresser for year after year.

You’ve already shared stories, you’ve built a relationship and you know you can trust that person not to leave you looking like you’ve been dragged through a hedge backwards! (Hopefully!)

Besides, if you’re a conscious and caring entrepreneur who isn’t into all that cut-throat selling stuff, defining your niche and building a strong relationship with your community is where you can really shine.

hold hands

#2. You’ll create online and offline products and services that really make a difference (and actually sell!)

As I’ve mentioned many times already, you can use your new knowledge of your niche to develop useful and effective online programmes, fitness classes, and coaching products and services that make a difference to your community’s lives AND they will actually buy!

You’ll do this without ever feeling like a sleazy salesperson and more like you’re simply living out your life’s mission to help others.

Otherwise, you could waste hours creating a course, online programme, service or package that you think would work and throw away thousands of pounds in the process.

Because, if it’s not what they want, it won’t sell. Even if it’s absolutely amazing. Even if you’ve poured your heart and soul into the project.

This is really important and it’s a mistake I see time and time again with my wellness entrepreneur clients.

RESEARCH YOUR NICHE AND ASK THE RIGHT QUESTIONS before you develop your offerings.

Nail your niche and you’ll save yourself from wasting a lot of blood, sweat and tears. 

#3: You’ll position yourself as an expert in your niche

Defining your niche helps you to stand out.

It’s highly unlikely that there are other people in this world who are running a business focused on the same niche as you are, especially if you’ve got very specific about what you’re offering.

For example, let’s say that you’re a physiotherapist and you’ve decided that you want to help postnatal mothers to get back in shape after childbirth, regain control of the pelvic floor and enjoy a healthy sex life.

You’ve created all your marketing materials around this topic alone because you’re focused and determined that this is who you want to help.

Therefore, when a woman struggling with any of these specific issues and she heads to Google, Facebook or Instagram, your name will be the one to come to mind, not the name of that generic clinic they saw listed in the Yellow Pages or on Google.

Likewise, if you’ve decided to narrow your life coaching practice and focus towards 30-something mothers with children under five who want to get back into the workplace but lack confidence, your name will spring to mind when someone needs help and support in this area, not a generalist who can help you lose weight, stop smoking, succeed in interviews and so on.

YOU will be the expert they turn to. Wouldn’t that be a fabulous feeling?

bullseye

So, how do you find your wellness business niche?

Luckily, it’s not too hard to find your niche, if you’re willing to take some time, think carefully and stick to your findings. Here’s exactly how you can do that.

#1. Brainstorm your client

Start by having a think about who you think would most benefit from your services.

Who would you like your niche market to be? What do they like to do? Where do they like to hang out? What do they spend their money on? Where do they buy their groceries?

Allow your thoughts to flow with this exercise and scribble down anything that comes to mind. Bear in mind that we’re just thinking here- what you write doesn’t force you to commit to anything at this stage.

(If you’ve been in your industry for a while, this might be an easy thing to do and you can create quite a nice idea of who this ‘ideal client’ might be.)

#2. Who would you most like to help?

Next, switch your attention back to yourself and think about who you’d most like to serve with your business.

Are there any groups of people you’d feel passionate about helping? Are there any causes that you feel passionate about and for whom you’d love to make a difference?

Again, write it all down and make sure you’re not censoring yourself. It’s all just ideas at this stage so feel free to include the crazy, scary stuff too.

#3. What are your strengths?

It’s not just about your client. This entrepreneurship business is about you too! So, think about what really drives you to wake up in the morning and what you’re good at.

  • Do you have any skills, education, or experience that your audience would really benefit from?
  • What do you enjoy doing?
  • What do you hate?
  • What drives you crazy about your industry?
  • What do you wish people would know or do?

happy woman

#4. What is the story of your healing journey?

Many wellness and lifestyle entrepreneurs started their businesses because they managed to overcome certain health problems or issues in their lives and realised that they could help others do the same. It’s probably the same for you.

So, what is your story? Why did you start your business? What struggles did you overcome on the path towards healing?

(Once you’ve done this, keep your story somewhere safe- it will come in handy when it comes to writing your sales pages, blogs, newsletter and website later!)

#5. Who are your current clients and audience?

If you have an existing business, you already have a wealth of information at your fingertips that you can draw on to help narrow your niche and strengthen your business. So now is the time to ask them everything you can about their problems and the solutions that they’re looking for.

Ask them questions such as:

  • What made you come to me for help?
  • What are the 3-5 biggest problems you’re facing right now?
  • If I could wave my magic wand over your life, what would it look like?
  • Is there anything I could offer you that I don’t already offer?

Reaching out to your audience and asking these kinds of questions might seem daunting or scary but there are many ways you can do it.

Firstly, you might already have clients who you feel more comfortable asking so go ahead and do that. You could also send out a quick email to your mailing list (you do have one, don’t you??) or pop a short message on social media and ask if they would mind answering a few quick questions.

Don’t be afraid to pick up the phone and give them a call- often people will be more receptive on the phone especially if they know you’re not trying to sell them something. They’re also far more likely to want to help as talking is much easier than writing things down.

#6: Narrow down your niche

By doing all this research, you should have a nice list of potential niches that you could explore and problems you could solve. Now you simply need to pick one. Sounds easy, right? It can be.

Choose one niche that you can stick to for at least six months and then promise yourself to commit wholeheartedly to it.

Remember that you don’t need to stick to this niche forever and that your niche will naturally shift over time as you understand your target market even better, wellness and coaching trends shift, and your audience needs change too.

Bear in mind that your target market needs to have the money necessary to pay for your services- it’s no good developing a product or service that they can’t afford.

notebook

#7: Write it down!

There’s just one last step here before you can let out a sigh of relief and go grab yourself a cuppa. You need to fill in the following sentence then pin it somewhere prominent so you can stick to your niche. Here goes:

“I help [your ideal client] who are suffering with [problem/struggle/challenge] to [your solution] so they can [the benefit to them].”

For example, yours might look like this if you’re a women’s health coach:

“I help perimenopausal women who are suffering from a low sex drive to rebalance their hormones so they can enjoy a healthy sex life with their partner”.

The sentence above is also great to use as a ‘blurb’ for those moments when you meet someone and they ask what you do, but you don’t know how to put it into words. Just memorise this blurb and you’ll sound even more like an expert in your niche and feel confident about what you do.

#8: Test your niche

Whenever you write a blog post, a newsletter, you post something to social media or you communicate with your clients, remember your chosen niche.

Bear this ideal client in mind when you market your services and you’ll notice how much better your message communicates with this audience and helps solve their problems.

Make sure the words that you use are easy for this specific group of people to understand so you can further build trust, solve problems and earn a living from living your passion.

There you have it- everything you need to know about defining your niche, then an easy step-by-step plan that will help you go from clueless to enlightened about finding your niche and making it work for you.

 

Now I want to hear from you! What do you find hardest about defining your niche? Let me know in the comments below.

 

AUTHOR: CHARLOTTE WITTS

Charlotte Witts Copywriter

Charlotte Witts is a writer, editor and entrepreneur who specialises in health, wellness and environment topics. Hire her here or follow her on Facebook. 

 

This is The Easy Way to Use Keywords to Boost Your Website Traffic

female entrepreneur

 

During your time as a wellness entrepreneur, you’ve no doubt come across tons about keywords.

Everyone says that they’re the ‘secret sauce’ when it comes to building your online presence, sharing your message, getting more clients and of course, earning more money.

They say that you just can’t build a modern business without paying attention to these mysterious little words.

As SEO expert Neil Patel says, “You want to make sure you’re putting in a solid effort, taking time to find the right keywords, and setting yourself up for success.

But if you’ve never tried looking for keywords before or tried to use them in your small business, the whole thing can feel a little too techy, confusing and overwhelming.

So I’ve put together a quick guide that will explain (in plain English) just enough about keywords to get you started, including why they’re important and how they work.

Then we dive deeper and I’ll show you how you can find the most effective keywords for your niche business and also put them to work for you so you can make all that magic happen without any of the headaches. Keep reading to find out more.

What are keywords?

Keywords are those words or short sentences that you type into Google (or another search engine like Pinterest) when you’re looking for information.

For example, if you’re looking for salsa dancing lessons in London, you’d probably search for something like ‘salsa dancing classes London’. These are your keywords.

Google uses these keywords to help understand and organise the information that’s out there on the web. It helps it to deliver the most relevant content to you so you can solve those problems and find what you’re looking for.

When it comes to running your own business and getting more clients, this means that you need to use the keywords to your advantage.

Why do keywords matter?

Most of the internet marketing gurus and SEO experts will focus on the fact that getting keywords in the right places on your website will help you get higher in the Google rankings so you appear on the first page when someone searches for their keywords.

But that’s not all that keywords do.

They also help you connect with potential clients who really need your help. They help boost your site authority and naturally help you to become more specific with the content you’re putting out there and nail your niche.

Yep, keywords are pretty important.

What are long-tail keywords?

It’s important to mentions that when we use keywords, we don’t just use one word at a time as this wouldn’t be specific enough and we’d probably get lost under an ocean of other related content.

We need to use a string of several keywords together- four or more words is usually best. This is known as a long-tail keyword.

Let me give you an example…

If I was searching for some replacement running shoes, I wouldn’t just go any type ‘shoes’ into Google. That would be silly. Who knows what I might end up with!

I’d get more specific ‘running shoes’ and I might get closer to the kind of results I want.

‘Women’s running shoes’ might get me closer still ‘green women’s running shoes’ are more likely to help me hit the jackpot.

green running shoes

 

Likewise, if I was searching for salsa dancing lessons in London, I wouldn’t just type in ‘salsa’. By being specific, I’d stand a better chance of finding the salsa classes I wanted, instead of ending up with a tomato-based dip I can eat with my tortilla chips!

How to find keywords for your wellness business

So far you’ve learned that keywords are those handy words (or short phrases) that people type into Google when they’re looking for solutions to their problems.

You’ve seen that they need to be specific to your niche and the precise needs of your clients and you’ve also seen how they can connect you to your ideal client so you can keep building your business and chase that six-figure income.

So how do you go about finding the right keywords for your niche market? Here are a few of the easiest ways.

1. Brainstorm keyword ideas

Start by grabbing a pen and paper then write down the keywords that you think your clients might search for when looking for your help? What problems do they tell you they have?

Give yourself around 30 minutes to do this task and let your mind run wild- you’ll be surprised at what you might already know.

2. Head to Google

Next, we can expand on that list by heading to Google and searching for those terms. Simply type the keywords you’ve come up with into the search bar and see what comes up.

If you scroll right down to the bottom of the page, you’ll see a handy list of related search terms under the heading ‘Searches related to [keywords you’ve just searched for]’.

Sticking to the earlier example I gave you, this list looks like this:

  • private salsa lessons london
  • dance classes london
  • latin dance classes near me
  • salsa classes
  • salsa classes near me
  • salsa tropical
  • beginner salsa classes london
  • salsa classes london groupon

These are keywords that people have already searched for, so make sure you add them to the list.

When you first typed in those keywords, you might have noticed that Google auto-suggests the rest of your sentence. These are keywords too, so make sure you add them to your list too.

salsa keyword search

3. Explore Pinterest

What people often forget is that Pinterest isn’t just a social media website, it’s also a search engine of its very own. This means we can also use Pinterest to help feed our keyword ideas.

All you need to do is repeat the steps you took with Google: head to Pinterest, type in your keywords and see what comes up. Look at the posts themselves and be sure to click through to the descriptive text to see what other entrepreneurs are using.

Then add these keywords to your list.

Don’t forget to follow me whilst you’re there 😉

4. Visit Buzzsumo

Whilst Buzzsumo won’t immediately help you to identify keywords, the site will help you identify the niche topics and keywords that other people in your niche are writing about. This can give you even more ideas about what to focus your content around and so which keywords might work for you.

Just head to their website and type in your niche topic, then write down any relevant niche ideas or keywords that you find there.

google keyword planner

5. Use Google Keyword Planner

The pros swear by a tool called Google Keyword Planner.

This is free to use and pretty simple too, provided you promise yourself you won’t panic and get overwhelmed with all the information on the page. Here’s how you use it:

  1. Go to Google Adwords and open an account or log in.
  2. Click on ‘keyword planner’ which you’ll find on the reporting and tools tab.
  3. Go to the ‘find new keywords’ tab.
  4. Type in the keyword you want to use (known as a ‘seed keyword’) and add any extra info about your audience into the boxes below, then hit the ‘get ideas’ button.
  5. Click on the ‘keywords ideas’ tab and have a look through the keywords that come up. This is the point where many newbies feel overwhelmed with all the info- don’t be, just follow my tips here 🙂
  6. Look for keywords with low to medium competition and medium to high monthly searches. This will help you discover the keywords that your niche audience are searching for but also that there’s not too much competition so you stand a better chance of getting discovered. Write these keywords on your list, or better still, open an Excel document to help you keep track. (You can also download a list of the keywords directly from Google if you’d prefer.)
  7. If you’re feeling comfortable with this site, you can repeat the process by plugging your newly-found keywords right back into Google Keyword Planner and seeing the new results.
  8. Repeat the search as often as you can bear, at least every six months is usually a good idea.

Got it? Great! Go make yourself a cup of tea (or something stronger!) to celebrate you getting through that bit. 🙂

How to use keywords on your website to get more traffic

Now you’re armed with these keywords, you’re probably asking yourself, “Thanks Charlotte. But what on earth do I do with these confusing keywords?

Don’t worry, I’ve got you covered.

1. Create content around these keywords

You’ve got a gem of information there because you know that your clients have these problems. All you need to do is create content which offers a solution. Simple, right?

Choose one of the keywords and create a blog post, YouTube video, podcast or social media post around one of these long-tail keywords. Resist the urge to share all of your knowledge and focus on answering the question.

2. Add these keywords to the content itself

Once you’ve created that content, you need to make sure it contains those keywords so that Google can direct your ideal client right to your doorstep.

For blogs and articles on your website, include those keywords:

  • In the blog title (make sure you use H1 tags too)
  • In your subheadings (make sure you use H2 tags too)
  • In the URL
  • In the first 200 words of your blog post, towards the beginning if you can.
  • At least 3-4 more times through the body of your post. Find similar keywords to include if you can to stop your content looking like spam.
  • In any links
  • In the alt-text tags for your images

But, don’t be tempted to cram as many of your keywords into your post as you can. It will just look spammy and Google will actually penalise you for it.

It’s worth downloading a plugin like Yoast if your website supports it as it makes SEO so much easier.

For social media posts:

Keywords matter on social media too, but they work slightly differently to keywords in your blog posts.

Make sure you’re including a keyword in the title of your content whilst also keeping it completely natural-sounding. If you can, include a keyword once or twice more in the content itself. Then use hashtags to finish it off!

3. Add these keywords to your website

You should also include keyword throughout your website. For optimal results with your SEO, include them:

  • In your title tag– This is the title that appears on the internet tab.
  • In the meta description– A meta description is that little bit of text you get under each website heading when you search for something on Google. (Take a look at the image below to see what I mean).
  • In your page headings-Whenever you can, include keywords in your page headings and titles throughout your website. Obviously, that’s not possible with pages such as ‘contact me’, but it’s worth bearing in mind for the rest.
  • In your website copy– You should also include keywords in your general website copy wherever possible. Again, make sure you’re not ‘keyword stuffing’ but including them in a natural and helpful way.

 

Take action with keywords

If you’re new to keywords, I highly encourage you to set aside some time to do some keyword research and start tailoring your content and website around these themes.

Doing this will help you become more productive, save money in the long run and build a solid core to your business that will help you attract more clients.

But there’s no need to feel overwhelmed.

Take it slowly, follow my steps and reach out if you need some help– I’m happy to help guide you through the wonderful world of keywords so you can take your wellness business to the next level.

Are you struggling to make sense of keywords? What is your biggest sticking point? Let me know in the comments below.

 

AUTHOR: CHARLOTTE WITTS

Charlotte Witts Copywriter

Charlotte Witts is a writer, editor and entrepreneur who specialises in health, wellness and environment topics. Hire her here or follow her on Facebook. 

 

use keywords to boost your website traffic